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YC Demo Day doesn’t have a huge list of creator companies • Technology Flow

Creator economy startups are tricky. Asking creators to rely on a potentially risky, pre-seed company to power an important aspect of their business is risky – if you fail, as most startups do, you could inadvertently hurt other independent entrepreneurs, which is (hopefully) the last thing a founder wants.

But some startups in the field have had the opposite effect, making creative, online careers more attainable than ever. Platforms like OnlyFans and Patreon have helped creators earn a steady income, while Linktree has been able to turn a piece of Instagram real estate into a unicorn.

However, Y Combinator is not particularly interested in the creator economy. If you filter the list of Summer ’22 companies for startups tagged “Creator Economy,” it’s not a huge list. Additionally, for some of the companies listed, I wouldn’t define them as creator companies (Tarot sounds useful to an aspiring software engineer, but a future product lead at Google isn’t really in the same boat as a YouTube chef).

Regardless, a few companies stand out among the batch as up-and-coming tools for fashion bloggers and Twitch streamers.

What makes video game streaming different from just watching a simple playthrough? Viewers get to interact live with their favorite streamers, seeing how their commentary and input affects their gameplay. Already on streaming sites, fans can pay to get a shout out in the stream or highlight comments to these creators. But Tangia takes that idea to a more interactive level.

Tangia Monetization Options

Image Credits: Tangia

Currently, Tangia is compatible with the mega-popular sandbox game Minecraft. Viewers can buy interactions in a streamer’s Minecraft game — for example, one fan might spend $8 to spawn a zombie horde to attack a player, while another fan might pay $10 to give the streamer an upgraded weapon.

It’s almost impossible for this model to exist in games as uncustomizable as Minecraft – unless you’re using some wild emulators, I don’t think you’d pay to produce a shiny Pikachu in a streamers’ Pokemon playthrough. But if Minecraft is enough of a streaming cash cow, Tangia already has something special on its hands.

The best part about Tangia is that it only takes 10% of revenue from streamers’ sales – which is pretty good for a platform fee. Aside from Minecraft Encounters, Tangia users can also sell subscriptions to their subscribers, which also gives them a 90% payout.

Currently, Tangia is integrated with Twitch, Minecraft, Discord, and Stripe. Tangia is also taking on competitors by offering its own built-in “Link in Bio” product. Additionally, in addition to Minecraft Encounters, Tangia users can sell subscriptions to their subscribers, which also gives them a 90% payout.

Jamble is a secondhand clothing marketplace that uses short-form video and live streaming to help consumers make sales. Personally, this concept excites me because I have a hard time shopping for thrift clothing online — I know my size in the fast fashion brands I’ve shopped for a long time, but I don’t know what fits me in the ’80s brand I own. Never heard of it. By watching real people wearing the dress in a video clip, it is easy to understand the fit, style and shape of the garment.

“Live streaming is a game changer in secondhand fashion,” Zamble writes. “Connecting with the audience in real time, answering all questions at once and selling to the highest bidder is the most effective way to move inventory – more than maintaining static inventories for months.”


Image Credits: Jamble

Zamble’s three French founders started the company at home before moving to the US, two of whom once ran their own online vintage store, no doubt inspiring their idea for the app.

I’m not sure Popsy fits into this category — is Squarespace or Wix, for example, a creator economy company? This is borderline.

There are many no-code website builders, but Popsy is fun and engaging. The company began when the founders fell in love with Notion (we’ve all been there) and noticed how easy it was to publish engaging papers online. But Notion is intended as a note-taking app, not a no-code web builder. So, there comes Popsy.

Now, Popsy has outgrown its concept-based roots. However, their end game may be acquisition.

Creating sites is free — no need to sign up for a free trial and remember to cancel before you’re charged. But if you decide to stick with the site, it’s $8 a month and comes equipped with a custom domain. Compared to other no-code website builders, it’s not a bad deal.

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