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The Freemium Bar is Changing – Technology Flow

NSussman Techcrunch Exchange multicolor

Welcome to the Technology Flow Exchange, a weekly newsletter of startups and markets. It was inspired by the daily Technology Flow+ column from which it gets its name. Want this in your inbox every Saturday? Sign up here.

In recent weeks, several companies have tweaked their free tiers of products, from Slack and Otter.ai to Google Meet and Heroku. This comes back to a key question for freemium businesses: when should you start charging? And does it look different in retrospect? Let’s explore. — Anna

No time for freebies?

Oh, how things have changed.

Whether we are talking about public markets, venture capital or macroeconomic indicators, you are already used to reading it on the exchange. But now there’s another sign of the times: free tiers are becoming less generous.

The email I received from Google made it clear that we are in a very different mindset than when the pandemic began.To help us all stay connected,” the email read, “two years ago we made the premium version of Google Meet available to everyone and announced that we would temporarily no longer implement the 1-hour time limit for group meetings. Starting this month, group meetings with three or more participants will have a 1-hour limit.

If you want to host longer group meetings on Google Meet, you’ll need to sign up for a paid plan. In other words, Google is reducing its massive footprint.

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