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No Money for Off the Shelfware • Technology Flow

Welcome to the Technology Flow Exchange, a weekly newsletter of startups and markets. It was inspired by the daily Technology Flow+ column from which it gets its name. Want it in your inbox every Saturday? Sign up here.

Too many subscriptions? Many of us feel this way, and so do companies: in a recession, cutting unnecessary costs is more important than ever. Why are SaaS management solutions so ubiquitous? Let’s explore. – Anna

Sass is struggling with expansion

“The proliferation of SaaS is a natural evolution of the SaaS revolution,” Technology Flow contributors Mark Settle and Tomer Y. Avani wrote in a guest column last November. Paying for and managing countless SaaS subscriptions is natural, but it can still be a headache for companies, which explains why solutions that help them manage this pain point are so popular among investors.

Just this week, British sauce management company Cledara announced a $20 million Series A round of funding, Technology Flow’s Paul Sawers reported. This follows previous seed and seed rounds, bringing the startup’s total funding to date to $24 million.

As weird as it may sound to write this, $20 million isn’t a ton of money in our strange little world anymore. But Kledara’s Series A round ended in a setback. And VCs are betting on the SaaS management category as a whole: Many of Kledara’s competitors have also raised significant amounts of venture capital over the past couple of years.

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