on cloudprime

Materials startup Novoloop brings its upcycled outsole to Ann’s new running shoe • Technology Flow

on cloudprime

Making sneakers is a mess business; Highly dependent on fossil fuels. Shoe companies have experimented with different ways to reduce their footprints, from uppers made from recycled plastic to midsoles made from foam derived from sugarcane.

Now, there is a new approach – upcycling. Materials startup Novoloop and running-shoe manufacturer Ann will announce a partnership later today to produce an outsole made from upcycled thermoplastic polyurethane. It’s one of a host of materials being introduced with Ann’s new climate-friendly sneaker, the CloudPrime.

The partnership will be announced later today at the Elemental Accelerator event as part of Climate Week in New York City, and Technology Flow has exclusive details about the collaboration, Novoloop’s novel material and how it’s made.

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