Jaws is a box office hit again, thanks to National Cinema Day — and 3D

This Saturday is known as “National Cinema Day,” in which theaters around the US drop their ticket prices to $3 to bring people back to the movie theater. And it worked! More than 8.1 million people went to the cinema on Saturday, Variety found, compared to 1 million the day before and 1.7 million the day after. National Cinema Day brought the highest crowds to theaters of any day in 2022, leading to an inevitable conclusion: People will go to the movies when the movies cost only three rupees. Who knows!

Don’t need a thing to get the seats back? New movies A number of pandemic shutdowns and general supply chain issues resulted in film production being shut down for the month of August. Tom Cruise always has an answer, though: the top grosser of the day Top Gun: Maverick, which added about $6 million to its box office tally over the long weekend. (Cruise and Co. has been floating around in theaters all summer, in fact, bringing in a total of $698 million since the movie was released in May.) Spider-Man: No Way Home, Released last Christmas, it took second place at the box office. Best performing new movie this weekend — Hank for Jesus. Save Your Soul. – came in at #14.

But the real dark horse, the shark in the water no one saw, was a little flick you might have heard of. Jaws. The film grossed nearly $2.6 million over the three-day weekend in theaters across the country. It ended the weekend in 10th place Dragon Ball Super: Super Hero And just move on Where the Crawdads Sing. (Like I said, this isn’t a banner moment for movies.) On a per-theater basis, Jaws It actually outsold every other movie in theaters this weekend. Not bad for a movie that actually hit theaters in 1975 — and only made $7 million in its opening weekend.

It definitely helped jaws’ It was the first time the film was screened in 3D and IMAX. A 3D experience by stereographer Jeremy Carroll The Hollywood Reporter Designed to “make you feel like you’re in the water,” it’s getting rave reviews. “We can play stereo so you feel like you’re actually in the water with the characters and the kids playing,” Carroll says, adding that it’s as good a case as you’ll ever go to 3D movies.

Even at the age of 47.. Jaws A perfect symbol of the future of cinema. It’s given a lot of credit as an original blockbuster, and it’s one of the reasons studios start showing off their best and most successful films in the summer. It’s a much slower film than recent big-budget hits, and I can safely say that the special effects have gotten a lot better in the last half century. But the things that make a great movie really don’t change and Jaws It remains a great movie.

There’s also a lesson here for movie theaters in general, who are looking for ways to convince people to ditch their comfy couches and giant TVs and watch movies in theaters instead. A very compelling case for cheap tickets. Also new content: Spider-Man: No Way Home The movie returns to theaters this weekend with 11 extra minutes for fans. But so can these contextual cultural moments, in which millions of people can experience a movie they love – or a classic they’ve never seen before – in a new way. Half the fun of streaming is going back through all the movies from your childhood; Who says movie theaters can’t do it too?

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