CareDriver and Rider

How Pivot helped HopSkipDrive succeed in a sector where many have failed

CareDriver and Rider

Joanna McFarland arrives The idea for HopSkipDrive came about in 2014 because she needed a solution to a problem that many working parents like herself face: Where should you drop your kids on time?

The idea came at a birthday party she attended with one of her children. The topic of moving children around comes up and every mother out there has their own story of feeling frustrated because they have no way to get their child to their destination.

McFarland started HopSkipDrive One way to safely solve this problem is by hiring safe third-party drivers to drive their children around — along with Carolyn Yashari Becher and Janelle McGlothlin — who have eight children together.

Little did HopSkipDrive know at the time that it was entering a space where soon many startups would be trying to raise venture capital as well. Shepherd from Newton, Massachusetts looked to solve the problem by carting kids around in tricked-out Land Rovers equipped with snacks and iPads. Los Angeles-based Shudle has become the Uber for kids by offering on-demand rides.

Most of those startups went out of business. No HopSkipDrive. why Because unique customers opened up a new revenue stream, and the early pivot away from focusing on parenting set the company up to outpace many companies that failed.

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