Revenue

Brightflow AI aims to identify small business cash flow • Technology Flow

Cash flow can make or break a small business; In fact, according to US Bank data, problems in this area account for 82% of small business failures.

Robi Bhatal Brightflow AI

Robbie Bhatal, Co-Founder and CEO of BrightFlow AI. Image Credits: Bright stream

Brightflow AI is injecting technology into this problem with its forecasting and analysis tools so that small businesses can forecast their cash flow and make data-driven decisions in real time. Brightflow also has a capital lending program to assist in times of volatility or high interest rates for traditional capital.

The San Francisco-based company’s cash flow calculator ingests financial data from platforms like Shopify, Amazon, QuickBooks, Facebook and Google Ads and provides a real-time look at cash flow.

If this sounds familiar, you’re right that Brightflow isn’t alone in helping companies sell more online. For example, Bainbridge Growth, which announced $4 million in seed funding this week, also offers data and analytics aimed at e-commerce companies.

However, the company differentiates itself by focusing on financial services automation and disseminating that information in a way that the business owner can understand, Brightflow founder and CEO Robby Bhatal told Technology Flow.

Before launching Brightflow in 2019, Bhatal co-founded hotel booking site Suitness. Participating in growing that company actually led him to start BrightFlow with Jeffrey Priebe, he says.

“Individual pain points are how fast your business grows and especially how difficult it is to manage around accounting and finance and forward state,” Bhatal says. “And general access information as well. I don’t come from a lot of money so to access capital, you’re trying to find the best places through Y Combinator or through accelerated equity capital markets.

The product resonates with consumers. In the past year, Bhatal said, the company has grown 10-fold and found more than $60 million in growth capital from customers. At the time, its platform had 1,200 customer connections and 49,000 transactions were synced daily, sending billions of dollars in revenue through the system.

To keep that momentum going, the company recently closed $15 million in Series A dollars led by Haymaker Ventures, including $100 million in debt financing from i80 Group. The new investment brings Brightflow to nearly $20 million in total funding to date.

Plans for the capital infusion include hiring more employees to join the existing 40 and working on product development to provide customers with additional growth opportunities, Bhatal said.

Mark Mullen, co-founder of Bonfire Ventures, the firm that led Brightflow’s seed stage, said the company’s early customers were e-commerce, which made it easier to understand the pain points.

“The ability that Robbie and his partner Jeffrey were able to articulate was a great vision that they’re now starting to execute on,” Mullen told Technology Flow. “We thought what they were trying to start was the democratization of finance. Customers were able to take advantage of fintech opportunities by making those loans and creating different revenue streams.

Next, the company is focused on further automating its fundamentals and scale so that forecasts are more accessible, but also with a human-in-the-loop function that provides expertise on the infrastructure, Bhatal said.

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