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Bandcamp Friday Is Back – The Verge

Bandcamp is bringing back its Bandcamp Fridays promotion, where it waives the money you spend on buying music from artists or their labels on its marketplace. Historically, the company has run the promotion on the first Friday of every month and this time it looks like the same. According to its update page, it has Bandcamp Fridays scheduled for September 2nd, October 7th, November 4th, and December 2nd.

Bandcamp says that when you buy music during Bandcamp Friday, an average of 93 percent of that money goes to the artist or label (the rest goes to payment processing fees). That’s compared to an average of 82 percent the rest of the time. It launched the campaign in 2020 in response to the pandemic’s impact on tours and concerts.

As far as I can tell, it’s been a few months since the last Bandcamp Friday — according to a cursory search of my email inbox, the archives of Bandcamp’s update page for the promotion, and some math (the page now says it’s running the promotion 21. times, which would have been said 17 times with four future dates). , last on May 6. Since then, the company has been largely silent about the future of Bandcamp Fridays.

To be honest, it could have happened a lot earlier this year. In March, Epic Games announced it was acquiring the music marketplace, saying Bandcamp “will continue to operate as an independent marketplace and music community” but “will play an important role in Epic’s vision to build a creator marketplace ecosystem for content.” , technology, games, art, music and more.”

At the time, Bandcamp’s co-founder and CEO Ethan Diamond said things were more or less business-like for its users. He promised Bandcamp Fridays would continue, which they did, at least for a little while.

However, the company did not immediately respond to the edgeRequest for comment on why they took a break, I’m so glad to hear they’re back. Personally, a few Manchester Orchestra and Car Seat Headrest albums caught my eye and were a good reason to pick them up. how are you

Update September 2, 12:30PM ET: Updated to note It’s Bandcamp Friday.

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