Apple on Wednesday introduced the Apple Watch Ultra, a $799 wearable for people who engage in extreme activities like mountain climbing, ultra-marathons or diving. But like Mock Rumors Breaking its screen, buttons, sensors, or various other components while doing any of these activities can be very expensive: Repairs for the Watch can cost $499 if you don’t have AppleCare Plus (we’ll get to that in a minute), according to an estimator on Apple’s website. That’s significantly more than the $299 repair for the entry-level Series 8.
Replacing the battery on the Ultra costs more than Apple’s less extravagant watches, coming in at $99 instead of $79. That makes some sense; The Ultra Series will have a much larger battery than the 8, more than twice what Apple estimates.
While it’s always fun to poke fun at Apple’s prices there at times – I still chuckle at the $19 polishing cloth – I somewhat understand why the Ultra costs so much to repair. Apple watches are typically small and clunky, and neither of those factors make them easy to repair. That leaves Apple with two options when you send in your broken watch; It can recycle it and send you a refurbished one, or hire someone with serious skills to repair it. None of those options are exactly cheap.
Fair or not, the Ultra’s high repair cost is not unique. Apple estimates you’ll pay the same $499 to repair the Titanium Series 7 Edition, which tracks that the Ultra is made of the same material. (A footnote says shipping is free for Apple Watch editions, otherwise you’ll have to pay for it. Apple didn’t immediately respond. to the edgeRequest for comment on whether this also covers shipping for the Ultra.) But those aren’t the most expensive repairs; If you break your ceramic Series 5, you’re out $800 If you want to fix it without AppleCare Plus.
Speaking of AppleCare, that’s really the solution here. Apple’s protection plan for the Ultra is $100 up front (or $4.99 per month), and that cuts repairs to a more manageable $79. If you’ve had your Ultra repaired at least once — and let’s face it, if you’re the “outdoor adventurer” marketing the Apple Watch, you probably have to at some point — you come up with AppleCare. . Plus, Apple made it so the policy covers unlimited repairs instead of just two per year, which is a boon for those who push themselves and their gear to its limits.