When Apple announced the iPhone 14 and 14 Pro, it was quick to point out that the phones will start out similar to their predecessors, despite rumors that the phones will cost more this year. Similarly, the Apple Watch Series 8 has also received some upgrades, but still sells for the same price as the Series 7. As CNBC points out, those devices have driven up prices in several other countries, including the UK and Australia. Japan, Ireland and Germany.
In some cases, getting Apple’s latest devices costs a lot more now than it did last year. For example, in the UK, the iPhone 14 now costs £849, while the 13 starts at £779. Less than the Apple Watch jump but still more expensive, the Series 8 starts at £419, up from £369. In Ireland, the regular iPhone has risen from €909 to €1,019, with the Pro model up to €170. I checked prices in France and Italy — two other countries that use the euro — and the story is similar.
This means that the entry point for Apple’s current mainline iPhone lineup is now much higher; The Mini is not available for less than 100 pounds or Euros (the 13 Mini is still for sale). These price swings also come as inflation hurts the economy and skyrocketing energy bills cripple the UK.
Analysts who spoke to CNBC said the dollar’s strength compared to other currencies could be driving up Apple’s prices outside the US. The yen, in particular, has fallen nearly 24 percent over the past year, and the pound is the weakest against the dollar in decades.
Historically, countries have not necessarily benefited when their currencies have strong Over the dollar — in August 2021, the pound is worth around $1.40, but the price of an iPhone in the UK is the same as in the US: 799. That means Brits are paying the equivalent of around $1,120. The same was the case in Ireland, where the iPhone 12 sold for €929 despite the euro being worth $1.20.
Current price bumps are not universal. The iPhone 14, 14 Pro and Apple Watch Series 8 all cost the same as their predecessors in China, and while most devices now cost more in India, the base iPhone 14 costs Rs 79900.00, the same as the iPhone 13. IDC analyst Brian Ma speculated to CNBC that Apple is keeping prices the same in China because it’s an important market for the company and doesn’t want to hurt the momentum it’s building.