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Agritech Company Croppin Launches Its Cloud Platform to Digitize Agriculture Industry – Technology Flow

Backed by investors including the Bill and Melinda Gates Foundation and the CDC Group, Croppin is set to digitize the agriculture industry. Today, the company announced the launch of Crapin Cloud, a cloud platform with integrated apps. Founded in 2010, Cropin’s other products are live in 92 countries, it has partnered with 250 B2B customers and digitized 26 million acres of farmland. It claims to be the world’s largest crop knowledge graph with more than 500 crops and 10,000 crop varieties.

Krishna Kumar, founder and CEO of Cropin, told Technology Flow that Cropin Cloud was developed because the agriculture industry lacked a “unified, coherent platform that can enable and build a variety of solutions.” Caused by climate change, geo-political tensions, food supply chain disruptions and a growing global population.

“The global ag ecosystem is huge in depth and breadth, but strangely, the tools to coherently capture and share data are sorely missing,” he added.

Cropin Cloud can be used by agribusinesses of all sizes. It consists of three sub-platforms that enable farmers and other stakeholders in the food value chain to access tools for land observation, remote sensing and data and machine learning.

Krapin's leadership team

Krapin’s leadership team

The first sub-platform is Cropin Apps, which covers a wide range of use cases: global farming operations management, food safety measures, supply chain visibility, predictability and risk management, farm-to-table food traceability, research and development and production management. It helps farmers track deforestation and carbon emissions.

The Krapin Data Hub, meanwhile, collects data for analysis from a variety of sources, including on-field farm management apps, IoT devices, drones, remote sensing satellites and weather reports. Finally, Croppin Intelligence will use the company’s 22 contextual deep-learning and AI models to help agribusinesses with data points such as crop identification, crop stage identification, yield predictions, irrigation scheduling, pest and disease prediction, nitrogen uptake and harvest date prediction.

Some examples of how Cropin’s technology has been used include Unilever’s work with coconut farmers using the company’s SmartFarm Plus app to record information about how mature trees are doing, problems they are facing and productivity levels. The app uses that data to provide location-specific advice on how much coconut sugar farmers can produce.

Spanning 244 villages, 30,000 farm plots and 77 crop varieties, the project provided the World Bank and the Government of India with insights into cropping climate, crop management, pest and disease assessments, nutrient management and soil and water management practices. Krapin said this led to an average increase of 30% in yield and productivity, leading to a nearly 37% increase in farm income.

Since launching 12 years ago, Crapin has raised a total of $33 million. Besides the Bill and Melinda Gates Foundation’s Strategic Investment Fund and CDC Group, its other investors include ABC World Asia, Chirate Ventures, Ankur Capital, Beenext and Chris Gopalakrishnan’s family office. Cropin is now in the process of raising funds for its Series D round and aims to raise $50 million to $75 million in investment over the next six months, Kumar said.

Headquartered in Bangalore, Crapin has subsidiaries in the United States, Singapore and the Netherlands. Earlier this year, co-founder and COO Kunal Prasad relocated to the Netherlands to oversee European operations. Croppin’s committed annual recurring revenue is $15 million to $25 million and the company has grown 2.5x over the past few years and expects similar growth this year, Kumar said. “With the launch of Croppin Cloud, we expect 2023 to be a game changer for Croppin in terms of revenue growth,” Kumar said.

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